Supreme x Zojirushi Stainless Mug
The original behind the Supreme x Zojirushi Stainless Mug is the Zojirushi Stainless Steel Vacuum Insulated Mug (16 oz) — $30 retail vs Supreme's $44.
Supreme vs. Original
About the original
The Zojirushi Stainless Steel Vacuum Insulated Mug (SM-SA48) holds 16 ounces and uses double-wall vacuum insulation with an 18/8 stainless steel interior to keep drinks hot for six hours and cold for six hours. The flip-open lid has a two-step release designed to redirect condensation back into the mug rather than spilling, and the lid fully disassembles for cleaning. Zojirushi was founded in Osaka, Japan in 1918 as a producer of hand-blown vacuum flasks, and celebrated its 100th anniversary in 2018; it remains one of Japan's leading vacuum insulation manufacturers, also making rice cookers, breadmakers, and Air Pot beverage dispensers. The Supreme FW2017 collab adds co-branding to a mug that retails for about $30.
About Zojirushi
Zojirushi Corporation is a Japanese home appliance manufacturer founded in 1918 in Osaka as Ichikawa Brothers Trading Company, originally producing glass-lined vacuum bottles. The company introduced Japan's first electric rice cooker with automatic keep-warm in 1970 and has since built its reputation on micro-computerized rice cookers, vacuum-insulated stainless steel mugs, and thermal carafes. The Neuro Fuzzy and Induction Heating rice cookers are standard equipment in Japanese households and widely exported. Zojirushi's elephant logo references the brand name, which translates to "elephant mark." Supreme collaborated with Zojirushi on a co-branded SM-SA stainless steel vacuum bottle.
Price comparison
| Supreme retail | $44 |
|---|---|
| Zojirushi retail | $30 |
| Hype tax | +47% |
Questions
Is the Supreme x Zojirushi Stainless Mug just the regular Stainless Steel Vacuum Insulated Mug (16 oz)?
The Supreme x Zojirushi Stainless Mug, released in Fall/Winter 2017, is based on the Zojirushi Stainless Steel Vacuum Insulated Mug (16 oz). Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Zojirushi Stainless Steel Vacuum Insulated Mug (16 oz) is the one to buy.
How much cheaper is the Zojirushi Stainless Steel Vacuum Insulated Mug (16 oz) than the Supreme version?
Supreme charged $44 for the Supreme x Zojirushi Stainless Mug; the Zojirushi Stainless Steel Vacuum Insulated Mug (16 oz) retails for $30. That's a 47% markup — buying the original saves you $14, or 32% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Zojirushi Stainless Steel Vacuum Insulated Mug (16 oz)?
You can buy the Zojirushi Stainless Steel Vacuum Insulated Mug (16 oz) from Amazon or direct from Zojirushi. Retail price is $30. The buy links on this page go straight to the product listing at each retailer.
