Supreme x Audio-Technica Sound Burger Turntable
Supreme vs. Original
Original — Audio-Technica
Audio-Technica AT-SB727 Sound Burger
$199 Avoid the 45% hype tax
About the original
Audio-Technica was founded 1962 in Tokyo by Hideo Matsushita. The original Sound Burger (AT727) launched in 1982 as the first commercially successful portable turntable; Audio-Technica reissued it as the AT-SB727 in 2022 with Bluetooth 5.1 and a USB-C rechargeable battery (12 hours per charge). Plays 33⅓ and 45 RPM via a belt-drive motor and die-cast aluminum platter. The FW2024 Supreme version is a standard AT-SB727 in red with the Supreme logo printed on the tonearm rest; released December 12, 2024 at $288.
Price comparison
Audio-Technica retail $199
Supreme retail $288
Hype Tax +45%
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