Supreme x Audio-Technica Sound Burger Turntable
The original behind the Supreme x Audio-Technica Sound Burger Turntable is the Audio-Technica Audio-Technica AT-SB727 Sound Burger — $199 retail vs Supreme's $288.
Supreme vs. Original
About the original
Audio-Technica was founded in 1962 in Shinjuku, Tokyo by Hideo Matsushita, originally as a phono cartridge manufacturer supplying Japanese audio companies. The original Sound Burger (AT727) launched in 1982 as the first commercially successful portable turntable, and Audio-Technica reissued it as the AT-SB727 in 2022 with Bluetooth 5.1, a USB-C rechargeable battery rated for 12 hours per charge, and a built-in dual moving-magnet phono cartridge. It plays 33⅓ and 45 RPM records via a belt-drive motor and a die-cast aluminum platter, and the clamshell design closes around the record for transport. The FW2024 Supreme version is a standard AT-SB727 in red with the Supreme logo printed on the tonearm rest. Released December 12, 2024 at $288.
About Audio-Technica
Audio-Technica is a Japanese audio equipment manufacturer founded in 1962 by Hideo Matsushita in the Shinjuku district of Tokyo. The company started with three employees building the AT-1 and AT-3 phono cartridges and now produces headphones, microphones, turntables, and wireless systems from its headquarters in Machida, Tokyo. The AT-LP120 turntable and ATH-M50x studio headphones are catalog mainstays, and Audio-Technica microphones have been used at every Grammy Awards broadcast since 1998. The Matsushita family still controls the company. Supreme has collaborated with Audio-Technica on co-branded headphones.
Price comparison
| Supreme retail | $288 |
|---|---|
| Audio-Technica retail | $199 |
| Hype tax | +45% |
Questions
Is the Supreme x Audio-Technica Sound Burger Turntable just the regular Audio-Technica AT-SB727 Sound Burger?
The Supreme x Audio-Technica Sound Burger Turntable, released in Fall/Winter 2024, is based on the Audio-Technica AT-SB727 Sound Burger. Supreme sometimes changes the colorway or materials, and the description on this page covers the original's specs and any differences. If you want the product without the box logo, the Audio-Technica AT-SB727 Sound Burger is the one to buy.
How much cheaper is the Audio-Technica AT-SB727 Sound Burger than the Supreme version?
Supreme charged $288 for the Supreme x Audio-Technica Sound Burger Turntable, and the Audio-Technica AT-SB727 Sound Burger retails for $199. That's a 45% markup. Buying the original saves you $89, or 31% off the Supreme price.
Where can I buy the Audio-Technica AT-SB727 Sound Burger?
You can buy the Audio-Technica AT-SB727 Sound Burger from Amazon or from Turntable Lab. Retail price is $199. The buy links on this page go straight to the product listing at each retailer.
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All Audio-Technica items · All Accessories · Fall/Winter 2024