Supreme x Audio-Technica Sound Burger Turntable
Supreme vs. Original
Original — Audio-Technica
Audio-Technica AT-SB727 Sound Burger
About the original
Audio-Technica was founded in 1962 in Shinjuku, Tokyo by Hideo Matsushita, originally as a phono cartridge manufacturer supplying Japanese audio companies. The original Sound Burger (AT727) launched in 1982 as the first commercially successful portable turntable, and Audio-Technica reissued it as the AT-SB727 in 2022 with Bluetooth 5.1, a USB-C rechargeable battery rated for 12 hours per charge, and a built-in dual moving-magnet phono cartridge. It plays 33⅓ and 45 RPM records via a belt-drive motor and a die-cast aluminum platter, and the clamshell design closes around the record for transport. The FW2024 Supreme version is a standard AT-SB727 in red with the Supreme logo printed on the tonearm rest. Released December 12, 2024 at $288.
About Audio-Technica
Audio-Technica is a Japanese audio equipment manufacturer founded in 1962 by Hideo Matsushita in the Shinjuku district of Tokyo. The company started with three employees building the AT-1 and AT-3 phono cartridges and now produces headphones, microphones, turntables, and wireless systems from its headquarters in Machida, Tokyo. The AT-LP120 turntable and ATH-M50x studio headphones are catalog mainstays, and Audio-Technica microphones have been used at every Grammy Awards broadcast since 1998. The Matsushita family still controls the company. Supreme has collaborated with Audio-Technica on co-branded headphones.
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