Supreme x Audio-Technica Sound Burger Turntable
The original behind the Supreme x Audio-Technica Sound Burger Turntable is the Audio-Technica Audio-Technica AT-SB727 Sound Burger — $199 retail vs Supreme's $288.
Supreme vs. Original
About the original
Audio-Technica was founded in 1962 in Shinjuku, Tokyo by Hideo Matsushita, originally as a phono cartridge manufacturer supplying Japanese audio companies. The original Sound Burger (AT727) launched in 1982 as the first commercially successful portable turntable, and Audio-Technica reissued it as the AT-SB727 in 2022 with Bluetooth 5.1, a USB-C rechargeable battery rated for 12 hours per charge, and a built-in dual moving-magnet phono cartridge. It plays 33⅓ and 45 RPM records via a belt-drive motor and a die-cast aluminum platter, and the clamshell design closes around the record for transport. The FW2024 Supreme version is a standard AT-SB727 in red with the Supreme logo printed on the tonearm rest. Released December 12, 2024 at $288.
About Audio-Technica
Audio-Technica is a Japanese audio equipment manufacturer founded in 1962 by Hideo Matsushita in the Shinjuku district of Tokyo. The company started with three employees building the AT-1 and AT-3 phono cartridges and now produces headphones, microphones, turntables, and wireless systems from its headquarters in Machida, Tokyo. The AT-LP120 turntable and ATH-M50x studio headphones are catalog mainstays, and Audio-Technica microphones have been used at every Grammy Awards broadcast since 1998. The Matsushita family still controls the company. Supreme has collaborated with Audio-Technica on co-branded headphones.
Price comparison
| Supreme retail | $288 |
|---|---|
| Audio-Technica retail | $199 |
| Hype tax | +45% |
Questions
Is the Supreme x Audio-Technica Sound Burger Turntable just the regular Audio-Technica AT-SB727 Sound Burger?
The Supreme x Audio-Technica Sound Burger Turntable, released in Fall/Winter 2024, is based on the Audio-Technica AT-SB727 Sound Burger. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Audio-Technica AT-SB727 Sound Burger is the one to buy.
How much cheaper is the Audio-Technica AT-SB727 Sound Burger than the Supreme version?
Supreme charged $288 for the Supreme x Audio-Technica Sound Burger Turntable; the Audio-Technica AT-SB727 Sound Burger retails for $199. That's a 45% markup — buying the original saves you $89, or 31% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Audio-Technica AT-SB727 Sound Burger?
You can buy the Audio-Technica AT-SB727 Sound Burger from Amazon or from Turntable Lab. Retail price is $199. The buy links on this page go straight to the product listing at each retailer.
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