Supreme x Colgate Cavity Protection Toothpaste with Fluoride
Supreme vs. Original
Supreme version
Original — Colgate
Cavity Protection Toothpaste with Fluoride
About the original
Colgate Cavity Protection is a fluoride toothpaste formulated with 0.24% sodium fluoride, the active ingredient that strengthens enamel and inhibits the streptococcus bacteria that produce cavity-causing acid. The Colgate brand dates to 1873, when William Colgate began packaging a dental cream in jars, and was among the first toothpastes sold in a collapsible metal tube starting in 1896. Parent company Colgate-Palmolive manufactures it at plants in multiple countries, and the product carries the American Dental Association Seal of Acceptance, making it one of the longest continuously produced consumer dental products in the US. The FW20 collab packaged a standard 6 oz tube in custom Supreme-branded graphics.
About Colgate
Colgate is an American consumer goods brand founded in 1806 by William Colgate, an English immigrant, as a starch, soap, and candle factory on Dutch Street in lower Manhattan. The company introduced its first toothpaste in 1873, sold in jars, and shipped the first toothpaste in a tube in 1896 under the name Ribbon Dental Cream, invented by dentist Washington Sheffield. Colgate merged with Palmolive-Peet in 1928 to form Colgate-Palmolive, now headquartered in New York. Colgate toothpaste is sold in over 200 countries and is the global category leader by volume. Supreme used the Colgate logo and tube graphics on co-branded toothpaste boxes.
