Supreme x Colgate Cavity Protection Toothpaste with Fluoride
The original behind the Supreme x Colgate Cavity Protection Toothpaste with Fluoride is the Colgate Cavity Protection Toothpaste with Fluoride — $2 retail vs Supreme's $3.
Supreme vs. Original
Supreme version
About the original
Colgate Cavity Protection is a fluoride toothpaste formulated with 0.24% sodium fluoride, the active ingredient that strengthens enamel and inhibits the streptococcus bacteria that produce cavity-causing acid. The Colgate brand dates to 1873, when William Colgate began packaging a dental cream in jars, and was among the first toothpastes sold in a collapsible metal tube starting in 1896. Parent company Colgate-Palmolive manufactures it at plants in multiple countries, and the product carries the American Dental Association Seal of Acceptance, making it one of the longest continuously produced consumer dental products in the US. The FW20 collab packaged a standard 6 oz tube in custom Supreme-branded graphics.
About Colgate
Colgate is an American consumer goods brand founded in 1806 by William Colgate, an English immigrant, as a starch, soap, and candle factory on Dutch Street in lower Manhattan. The company introduced its first toothpaste in 1873, sold in jars, and shipped the first toothpaste in a tube in 1896 under the name Ribbon Dental Cream, invented by dentist Washington Sheffield. Colgate merged with Palmolive-Peet in 1928 to form Colgate-Palmolive, now headquartered in New York. Colgate toothpaste is sold in over 200 countries and is the global category leader by volume. Supreme used the Colgate logo and tube graphics on co-branded toothpaste boxes.
Price comparison
| Supreme retail | $3 |
|---|---|
| Colgate retail | $2 |
| Hype tax | +50% |
Questions
What is the original behind the Supreme x Colgate Cavity Protection Toothpaste with Fluoride?
The Supreme x Colgate Cavity Protection Toothpaste with Fluoride, released in Fall/Winter 2020, is based on the Colgate Cavity Protection Toothpaste with Fluoride. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Colgate Cavity Protection Toothpaste with Fluoride is the one to buy.
How much cheaper is the Colgate Cavity Protection Toothpaste with Fluoride than the Supreme version?
Supreme charged $3 for the Supreme x Colgate Cavity Protection Toothpaste with Fluoride; the Colgate Cavity Protection Toothpaste with Fluoride retails for $2. That's a 50% markup — buying the original saves you $1, or 33% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Colgate Cavity Protection Toothpaste with Fluoride?
You can buy the Colgate Cavity Protection Toothpaste with Fluoride from Amazon or from Walmart. Retail price is $2. The buy links on this page go straight to the product listing at each retailer.
