Supreme x Luden's Wild Cherry Throat Drops (30 Count)
Supreme vs. Original

Supreme version

Original — Luden's
Wild Cherry Throat Drops (30 Count)
About the original
Luden's Wild Cherry Throat Drops are pectin-based lozenges formulated to soothe sore throats without the menthol bite of most medicinal alternatives, sold in the standard 30-count rectangular box that has been the brand's flagship format for generations. The company was started by William H. Luden in 1879 in the back of his father's jewelry shop in Reading, Pennsylvania, and introduced its original menthol-honey-licorice throat drop in 1881, famously distributing samples to railroad workers for effectively national distribution. Luden's has been owned by Prestige Consumer Healthcare since 2011. Supreme's FW18 collab applies box logo branding to the standard 30-count Wild Cherry sleeve, retailing at $2 against the standard $3 pack.
About Luden's
Luden's is an American confectionery brand founded in 1879 by William H. Luden in Reading, Pennsylvania, where he started a candy operation in the back room of his father's jewelry shop. In 1881, Luden introduced honey-licorice menthol throat drops, the first menthol cough drops in the United States, colored amber rather than the red then standard. By 1909 the company employed hundreds of workers and sold five million packages annually. Luden's was acquired by Food Industries of Philadelphia in 1928 and is currently owned by Prestige Consumer Healthcare. Supreme used the Luden's brand on co-branded cough drop tins and graphic accessories.


