Supreme x Yawataya Isogoro Spices (Set of 3)
The original behind the Supreme x Yawataya Isogoro Spices (Set of 3) is the Yawataya Isogoro Yawataya Isogoro Spices (Set of 3) — $30 retail vs Supreme's $48.
Supreme vs. Original
Supreme version
About the original
Yawataya Isogoro is a shichimi togarashi maker founded in 1736 by the merchant Kan'emon, who began selling seven-spice chili near the gates of Zenko-ji Temple in Nagano. It is counted among the three oldest shichimi producers in Japan, alongside Kyoto's Shichimiya Honpo and Tokyo's Yagenbori. The seven-ingredient blend uses red chili, sansho pepper, hemp seed, ginger, sesame, nori, and dried mandarin peel; the set of three pairs their standard shichimi with yuzu and sansho variants, all blended at the original shop and packed in red-tin canisters. Supreme's SS2024 version uses the same Nagano-made tins with a Supreme logo printed on the label.
About Yawataya Isogoro
Yawataya Isogoro is a Japanese spice company founded in 1736 by Kan'emon, who began selling shichimi togarashi at the gates of Zenkoji Temple in Nagano. The Nishiyama region around the shop produced six of the seven blend ingredients, with dried mandarin peel carried in from Kamigata. The current shichimi recipe combines red chili, sansho pepper, hemp seed, sesame, perilla, ginger, and tangerine peel. Yawataya Isogoro is one of the three oldest shichimi houses in Japan, alongside Tokyo's Yagenbori and Kyoto's Shichimiya. Supreme has collaborated with Yawataya Isogoro on a co-branded three-tin spice set.
Price comparison
| Supreme retail | $48 |
|---|---|
| Yawataya Isogoro retail | $30 |
| Hype tax | +60% |
Questions
Is the Supreme x Yawataya Isogoro Spices (Set of 3) just the regular Yawataya Isogoro Spices (Set of 3)?
The Supreme x Yawataya Isogoro Spices (Set of 3), released in Spring/Summer 2024, is based on the Yawataya Isogoro Spices (Set of 3). Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Yawataya Isogoro Spices (Set of 3) is the one to buy.
How much cheaper is the Yawataya Isogoro Spices (Set of 3) than the Supreme version?
Supreme charged $48 for the Supreme x Yawataya Isogoro Spices (Set of 3); the Yawataya Isogoro Spices (Set of 3) retails for $30. That's a 60% markup — buying the original saves you $18, or 38% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Yawataya Isogoro Spices (Set of 3)?
You can buy the Yawataya Isogoro Spices (Set of 3) from Amazon. Retail price is $30. The buy links on this page go straight to the product listing at each retailer.
Related items
All Yawataya Isogoro items · All Accessories · Spring/Summer 2024