Supreme x Seiko Mai Alarm Clock
The original behind the Supreme x Seiko Mai Alarm Clock is the Seiko Mai Modern Rotating Bezel Alarm Clock QHE207 — $55 retail vs Supreme's $68.
Supreme vs. Original
Supreme version
About the original
The Seiko Mai Modern Rotating Bezel Alarm Clock (model QHE207) is a desktop alarm clock styled as an oversized Seiko dive watch, with a functioning friction-locked rotating bezel, oversize crown, quartz movement, quiet sweep second hand, beep alarm with snooze, and LumiBrite luminous paint on the hands and hour markers. The aluminum case measures 3.75 by 3.7 by 2 inches. Seiko was founded in Tokyo in 1881 by Kintaro Hattori and remains one of Japan's two dominant watchmakers; the Mai line shares its visual language with Seiko's 5 Sports and SKX dive watches. Seiko sells the QHE207 in blue-and-red, black, green, and orange colorways around $55 retail. The SS25 Supreme version is an all-red anodized case and red dial exclusive to the collab.
About Seiko
Seiko is a Japanese watch manufacturer founded in 1881 by Kintaro Hattori as a clock and jewelry shop in Ginza, Tokyo, with watch production beginning in 1892 under the Seikosha factory name. Seiko produces its own movements, cases, dials, and hairsprings in-house. The company introduced the Astron, the world's first quartz wristwatch, in December 1969, triggering the quartz revolution. Its current range includes the Grand Seiko, Prospex dive, and Presage lines, and Seiko has served as official timekeeper for multiple Olympic Games. Supreme released co-branded Seiko watches for its Fall/Winter 2009 and later seasons.
Price comparison
| Supreme retail | $68 |
|---|---|
| Seiko retail | $55 |
| Hype tax | +24% |
Questions
Is the Supreme x Seiko Mai Alarm Clock just the regular Mai Modern Rotating Bezel Alarm Clock QHE207?
The Supreme x Seiko Mai Alarm Clock, released in Spring/Summer 2025, is based on the Seiko Mai Modern Rotating Bezel Alarm Clock QHE207. Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Seiko Mai Modern Rotating Bezel Alarm Clock QHE207 is the one to buy.
How much cheaper is the Seiko Mai Modern Rotating Bezel Alarm Clock QHE207 than the Supreme version?
Supreme charged $68 for the Supreme x Seiko Mai Alarm Clock; the Seiko Mai Modern Rotating Bezel Alarm Clock QHE207 retails for $55. That's a 24% markup — buying the original saves you $13, or 19% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Seiko Mai Modern Rotating Bezel Alarm Clock QHE207?
You can buy the Seiko Mai Modern Rotating Bezel Alarm Clock QHE207 from Amazon or from Long Island Watch. Retail price is $55. The buy links on this page go straight to the product listing at each retailer.
