Supreme x Seiko Alarm Clock
The original behind the Supreme x Seiko Alarm Clock is the Seiko Seiko Deux Bell Alarm Clock (QHK051 twin-bell series, e.g. QHK051RLH) — $45 retail vs Supreme's $54.
Supreme vs. Original
Supreme version
Original — Seiko
Seiko Deux Bell Alarm Clock (QHK051 twin-bell series, e.g. QHK051RLH)
About the original
The Supreme/Seiko Alarm Clock is a 7.25" x 5.5" x 2.75" metal-and-plastic twin-bell alarm clock in white, model QHK908WL, with a quartz movement, a circular white dial printed with the Seiko wordmark above a red Supreme box logo, two chrome-finished dome bells atop the case, and matching chrome peg legs. Seiko was founded in Tokyo in 1881 by Kintaro Hattori as a clock and watch repair shop and has manufactured clocks under its own name since 1892; the company produced Japan's first quartz wall clock in 1968 and supplies timing equipment for Olympic competition. The QHK908WL is a Supreme-specific Seiko reference not sold through Seiko's retail catalog. Released Week 9 of FW22 on October 27, 2022 at $54.
About Seiko
Seiko is a Japanese watch manufacturer founded in 1881 by Kintaro Hattori as a clock and jewelry shop in Ginza, Tokyo, with watch production beginning in 1892 under the Seikosha factory name. Seiko produces its own movements, cases, dials, and hairsprings in-house. The company introduced the Astron, the world's first quartz wristwatch, in December 1969, triggering the quartz revolution. Its current range includes the Grand Seiko, Prospex dive, and Presage lines, and Seiko has served as official timekeeper for multiple Olympic Games. Supreme released co-branded Seiko watches for its Fall/Winter 2009 and later seasons.
Price comparison
| Supreme retail | $54 |
|---|---|
| Seiko retail | $45 |
| Hype tax | +20% |
Questions
What is the original behind the Supreme x Seiko Alarm Clock?
The Supreme x Seiko Alarm Clock, released in Fall/Winter 2022, is based on the Seiko Deux Bell Alarm Clock (QHK051 twin-bell series, e.g. QHK051RLH). Supreme collabs sometimes change the colorway or materials; the description on this page covers the original's specs and any notable differences in the Supreme version. If you want the product without the box logo, the Seiko Deux Bell Alarm Clock (QHK051 twin-bell series, e.g. QHK051RLH) is the one to buy.
How much cheaper is the Seiko Deux Bell Alarm Clock (QHK051 twin-bell series, e.g. QHK051RLH) than the Supreme version?
Supreme charged $54 for the Supreme x Seiko Alarm Clock; the Seiko Deux Bell Alarm Clock (QHK051 twin-bell series, e.g. QHK051RLH) retails for $45. That's a 20% markup — buying the original saves you $9, or 17% off the Supreme price. Buy the original at retail and you skip the hype tax entirely.
Where can I buy the Seiko Deux Bell Alarm Clock (QHK051 twin-bell series, e.g. QHK051RLH)?
You can buy the Seiko Deux Bell Alarm Clock (QHK051 twin-bell series, e.g. QHK051RLH) from Amazon or from Walmart. Retail price is $45. The buy links on this page go straight to the product listing at each retailer.
